scroll_theory
For agencies

Your own website grader. Your brand. Your leads.

A business owner pastes their website and gets a score out of 100 and a full teardown in about 30 seconds. You get their email. It runs under your name, on your own account, and you pay for it once.

What your prospect sees

A teardown they actually read

Every problem says what is wrong, why it costs them customers, how to fix it, and the evidence. The score is plain arithmetic, so the same site gets the same number every time.

Score out of 100

Speed, phones, looks, words, how easy it is to get in touch, how well Google can find them, and security. Around 60 checks.

Judged like a customer

An AI reviewer looks at the real phone and desktop screenshots and reads the headline, then writes them a better one.

The stuff other graders miss

A contact form that silently loses messages. A www address that errors. A site hidden from Google. A headline that loads invisible.

A one-pager to hand over

Every report prints as a branded one-page leave-behind with the score, the three fixes that matter and a QR code to the full report.

What you get

Built to bring you work

Leads straight to your CRM

Name, email, score and the top problems land in GoHighLevel, Seedly, Zapier or anything with a webhook. You follow up with the report link.

Or charge for the report

Keep the score free and sell the full teardown through your own Stripe. The money goes to you.

Batch scan a prospect list

Paste fifty websites, get fifty scores and report links, download the spreadsheet. Your morning call list is done.

Your name on it

Your colors, your logo, your call to action. Pick a roast tone that makes people share it, or keep it straight.

Put it anywhere

Its own page on your domain, a box on your site, or an embed. Every report gets a link you can text to a prospect.

You own it

The full source code, for your agency, for unlimited sites and scans. No monthly fee to me, ever.

Setup

Your AI assistant sets it up

Unzip it, open the folder in Claude Code or Cursor, and say:

Read SETUP-WITH-AI.md and set this grader up for my agency.

It asks you about ten plain questions (your name, your colors, where leads should go) and does the rest. It runs on your own Cloudflare account, which is free to start and $5 a month once you get busy. Google's speed test key is free. The AI reviewer costs about a cent a scan if you turn it on.

Price

One payment. Yours to keep.

SEOptimer's embeddable audit is $59 a month and MySiteAuditor starts at $39 a month. This is a one-time purchase, and you can make it back selling a few reports.

Not sure yet? Run your own site through the live demo first.

$149

one time

Founding price: $97 for the first ten buyers with code FOUNDING at checkout.

  • The full source code and setup guide
  • A license for your agency, unlimited sites and scans
  • Every update, from your account page
  • The printable one-pager, lead capture and paid reports

Secure checkout by Stripe. Instant download. You get the full source code, so all sales are final once it is delivered. Read the license.

Questions

Good questions

Do I need to know how to code?

No. The setup guide is written for your AI assistant to follow, and it asks you in plain words for the few things only you know. If you can copy and paste a key, you can set this up.

What does it cost to run?

Cloudflare is free to start and $5 a month when you get real traffic. Google's speed test is free. The AI reviewer is optional and costs about a cent a scan. Google business reviews and competitors are optional and billed by Google after a monthly free credit.

Can I resell it?

You can sell everything it produces: reports, one-pagers, and paid teardowns through your own Stripe. You can't resell or share the code itself, or run it for other agencies. The license spells it out.

Do I get updates?

Yes. New versions show up on your account page, and you download them whenever you like.

Refunds?

You get the full source code the moment you pay, so there is nothing to give back and all sales are final. That is why the demo is free and live: try it on your own site first.

Who made this?

Me, Chad Tennent. I run Scroll Theory Media in Wooster, Ohio, and I built the first version of this grader for my own agency. This kit is that grader, rebuilt so you can put your name on it.